This color heightens our physical reactions. Seeing it causes people to react faster according to a study in the journal Emotion. We react to red because it is an ingrained signal of danger. Most people aren’t aware of the reaction and it doesn’t last long.

red monster



Among the Aztecs, this pigmented paint was regarded as more valuable than gold.

It  is soothing for chickens. It helps them to calm down, sleep better, and avoid cannibalism and pecking problems.

Infants as young as 2 weeks of age can already distinguish this color.

It doesn’t make bulls angry, they are color blind, also means “Beautiful” in Russian.

The red stripes on the United States Flag stand for courage. It is the most popular color used on flags in the world.

It is one of the top two favorite colors for people.

Fashion experts usually recommend at least a touch of the color when dressing for a job interview or any other important meeting, it denotes power, and leadership. In home decorating it is rarely used as a base color but often as an accent. One wall of a room may be painted red to create a feature wall that draws attention.

Hungry ?

Hungry? Ever wondered why so many fast food chains use red and yellow in their logo and advertising??


hungry? examples of red and yellow in restaurant logos


It turns out that red and yellow are the most appetizing colors and they encourage your appetite. So if you are on a diet you may not want us to paint your kitchen yellow.

On the other hand, blue has been determined to be the least appetizing color and considered an appetite suppressant. Some websites have gone so far as to suggest you put a blue light bulb in your refrigerator to discourage snacking between meals.

So why is blue an unappetizing color?

Blue food is a rare occurrence in nature. There are no leafy blue vegetables, no blue meats and aside from blueberries blue just doesn’t exist in any significant quantity as a natural food color. We don’t have an automatic appetite response to blue.

It is interesting to note that McDonalds is changing a lot of their store colors to green. Green gives rise to feelings of nature, natural and environmentally friendly.  It’s no longer about speed and a quick bite to eat.

White as it turns out creates a mindless effect when it comes to your eating behaviors. White tends to discourage your brain from caring about consumption  and encourage over eating.